The objective of this research is to analyze the supply chain of the coca coal company and determine whether there are nay deficiencies in the system as implemented. A modern supply chain for a classic beverage when it comes to the worlds most powerful brands, cocacola is still number one. When a company decides to split and locates in different places each stage, we are in front of a global value chain. The cocacola system is one of the major examples of global value chain. Water supply scarcity is a major concern for cocacola management as climate change progresses. Weve made a joint commitment with the cocacola company to ensure that 100% of our main agricultural ingredients and raw materials are sourced sustainably by 2020. As the director of supply chain and purchasing for cocacola the strategy statement prepared from the perspective of which will be implemented after the exit of the project partners of haiti hope, to retain. Supply chain plays a central role at coca cola hbc, ensuring that, in all processes, the company minimises its environmental impact and ensure sustainability throughout the value chain. You can be watching tv and see cocacola, and you can know that the president drinks coke. This paper discusses coca colas supply chain changes throughout its life cycle from traditional mass. As one of the most valuable brand names worldwide, coca cola has generally excelled as a business over its long history. He has led new developments in the cocacola supply chain around the globe, from bottler consolidation in north america in the 1980s, to procurement and supply chain strategies in argentina in the 90s. Cocacola refreshments is working to complete a connected supply chain ecosystem for cocacola freestyle through automated rapid replenishment of the dispensers.
How does coca cola support the farming communities at the base of its supply chain. How cocacola has built sustainability into its supply chain. Valuechain analysis is an analytical framework that assists in identifying business activities that can create value and competitive advantage to the business. Cocacola enterprises seamlessly integrates modern technologies into its supply chain. With 553,497 million litres of product sold, we meet the needs of millions of consumers in greece. Cce is responsible for manufacturing and distributing a wide range of soft drinks under the cocacola umbrella from coke itself to fanta, juices, water, sports and energy. Coca cola refreshments is working to complete a connected supply chain ecosystem for coca cola freestyle through automated rapid replenishment of the dispensers. We reckon that you would be hard pushed to walk into any supermarket, grocer or retail outlet without finding one. Supply chain of coca cola company linkedin slideshare. The cocacola company is selected for this project because it has one of the largest supply chain systems in the world. Products of the the cocacola company available in greece are cocacola, cocacola light, cocacola zero, cocacola zero ca. May 31, 2017 coca cola supply chain divided as parts for good supply chain. The cocacola company is a beverage retailer, manufacturer and marketer of.
The iconic beverage maker, which has dominated the global soft drink market for more than a century, continued its 12year reign at the top in 2011, according to interbrands latest global rankings. The firm applies the philosophy of customer driven supply chain management. Our aim is to help increase the enjoyment of human rights within. Jun 03, 2017 report on supply chain management of coca cola. Pdf operations and supply chain strategy researchgate. Supply chain maturity assessment of coca cola ghana ltd. Nov 08, 2018 coca cola has managed a very large supply chain which consists of tens of thousands of farmers and suppliers. The coca cola company is selected for this project because it has one of the largest supply chain systems in the world. We use cookies to optimise our website to provide you with the best, most relevant experience.
To achieve this, we focus our efforts on keeping our people engaged, excelling in sustainability, reducing our costs and building bestinclass customer service and responsiveness. For example, it uses 3d printing to manufacture bottles and cans for its drinks. Focus on metrics to drive profit consistency and metric consistency across the supply chain. Supply chain overview cocacola hbc ireland and northern. Chain at a glance appendix the cocacola hbc ag offices in greece cocacola hbc services m. Cocacola supply chain management success story supply. The new wave brought another trend in terms of building supply chain. These business partners provide its system with raw material including ingredients, packaging and machinery as well as goods and services. Iso 9001 quality, iso 14001 environment and ohsas 18001 health and safety. What is the maturity level of the supply chain of coca cola ghana. Supply chain 57 downloads 12 pages 2,777 words add in library click this icon and make it bookmark in your library to refer it later. Name id intake rizwan mahbub khan 122101051 30th tanvin sultana ritu 11122101487 27th farjana firoj 09102101032 21st submitted to. Our supply chain plays a central role in our business, ensuring that, in all our processes, we minimise our environmental impact and ensure sustainability in our value chain. Omor faruk ansari lecturer department of marketing bangladesh university of business.
The map reflects over 90% of the cocacola companys supply volume for 12 of its top agricultural ingredients. We also have a duty to respect and protect the human rights of everyone working across our supply chain. Specific objectives to explain the existing scenario of coca cola company in bangladesh to enhance our knowledge and skills. Coca cola is one of the two leading brands in the soda industry and the largest brand of nonalcoholic beverages in the world. Analysis of supply chains in the consumer packaged goods. We aim to ensure our suppliers respect our code of conduct. Manufacturers of goods and services often struggle with finding the right mix of identifying their particular product or service with the right. The cocacola company 2017 human rights policy english.
To identify and analyze the supply chain management process, supply chain network and risk management of coca cola company bangladesh in the area on beverage industry. Respect for human rights is a fundamental value of the cocacola company. With our large number of brands, employees, and communities, there is always a new story at the coca cola company. Cocacola is probably the worlds bestknown brand with a presence in every country on earth. Presentation on supply chain management of cocacola. Fundamental to cocacolas success in the united states and around the world has been innovation. The activity of the cocacola company in greece 64 employees the impact of our value chain in greece the methodology of the study. Manufacturing beer, soft drinks, isotonic beverages, and several others, inbev competes in nearly all categories, against such prominent firms as. To accomplish this broad objective, following specific objectives have been covered. Coca cola the evolution of supply chain management. Abdus sobhan joardar malku martin sangma syed raihan monjur kazi md.
The analysis process requires the application of different theories that include the. Inbev operates in the consumer packaged goods industry, in a segment called beverages. However, in recent decades the company has had difficulty meeting its financial objectives and has been associated with a number of ethical crises. To accomplish this broad objective, following specific objectives. Align supply chain strategies with corporate objectives. Things go better with cokes supply chain supply and.
Doc operations and supply chain management cocacola. Things go better with cokes supply chain supply and demand. As such, cocacola is known for employing some of the most stateoftheart supply chain management techniques and innovative technologies in the food and beverage. Cocacola is one of the most renowned and powerful brands of the world, but its power doesnt only come from its brand which, undoubtedly, is its primary asset but the way its logistics and supply. Cocacola innovation sparks supply chain revolution case. The value chain is the sum of the total activities that are needed, by a firm to produce a product from the conception stage, to the end use and beyond. Aug 12, 2015 value chain analysis is an analytical framework that assists in identifying business activities that can create value and competitive advantage to the business. Adm 3302 coca cola supply chain natalie soucy gavin smith akouete yannick karl c. Sep 02, 2011 align supply chain strategies with corporate objectives. Building a climateresilient value chain the cocacola company partnered with bsr to examine what climate risk and resilience might mean for its value chain. Coca cola has managed a very large supply chain which consists of tens of thousands of farmers and suppliers.
Manufacturers of goods and services often struggle with finding the right mix of identifying their particular product or service with the right customer base along with the appropriate price and quantity to satisfy demand. Coca cola value chain analysis researchmethodology. Buffington, a 34year veteran with the cocacola company, has been involved in a variety of strategies for growth and operations excellence. P a g e ii report on supply chain management of coca cola submitted by. The iconic beverage maker, which has dominated the global soft drink market. It can affect agricultural production as well as quality and safety of the end product. Coca cola supply chain divided as parts for good supply chain. As one of the most valuable brand names worldwide, cocacola has generally excelled as a business over its long history. These include some of our suppliers of ingredients. The coca cola company is a beverage retailer, manufacturer and marketer of nonalcoholic beverage concentrates and syrups.
International academic journal of procurement and supply chain. At this local level, sustainability encompasses not. Beyond the direct effects to the product, cocacola can be threatened by social attitudes towards the companys enormous water consumption. A sustainable supply chain starts with sourcing raw materials, which in the case of cocacola includes agroproducts e. May 18, 2020 coca cola is also investing a lot in csr and sustainability and developing a sustainable supply chain and manufacturing network. A sustainable supply chain starts with sourcing raw materials, which in the case of coca cola includes agroproducts e. In 2016, the cocacola company developed a public agricultural ingredients sourcing map, to promote improved sustainable agriculture practices across cocacolas supply chain. Cocacolas logistics team consists of more than 100 people who ensure the safe journey of each bottle from factory to fridge. The figure below illustrates the essence of value chain analysis.
As the director of supply chain and purchasing for coca cola the strategy statement prepared from the perspective of which will be implemented after the exit of the project partners of haiti hope, to retain and improve the procurement of high quality mangoes like the fransique and for making sure that there is a growing supply of the fruit to. Nov 04, 2016 water supply scarcity is a major concern for cocacola management as climate change progresses. The cocacola company struggles with ethical crises. You are likely to see at least one cocacola product in supermarkets or newsagents the world over. Project on supply chain management of coca cola pdf. Cocacola the cocacola company touches the worlds consumers like almost no other business. Manufacturing beer, soft drinks, isotonic beverages, and several others, inbev competes in nearly all categories. Investing in socially beneficial projects has proved beneficial for the company and has strengthened its image in the market. Coca cola, diageo, anheuserbusch, pepsi, and several others.
Respect for human rights is a fundamental value of the coca cola company. Supports continuous improvement with an endtoend view of performance and rootcause analysis. Coca cola and supply chain quotes whats great about this country is that america started the tradition where the richest consumers buy essentially the same things as the poorest. Supply chain plays a central role at cocacola hbc, ensuring that, in all processes, the company minimises its environmental impact and ensure sustainability throughout the value chain. By processing the data received each night, the company can calculate and create replenishment orders for any machine that requires it, then automatically process the orders and send. How does coca colas supply chain management adapt around. The coca cola company struggles with ethical crises. Water is the main ingredient for all products manufactured by coca cola company and the company occasionally faces. Pdf this chapter discusses basic supply chain and operations strategies. Analysis of supply chains in the consumer packaged goods industry. Manufacturing global reveals 14 key facts about cocacolas supply chain.
How cocacola is shaking up its supply chain due to the vast nature of its operations and product lines spread throughout the world, the companys supply chain needs to be robust. According to investipedia, supply chain management scm is the active streamlining of a business supplyside activities to maximize customer value and gain a competitive advantage in the. At this local level, sustainability encompasses not only environmental but also social aspects. Our mission is to become the leading supply chain function in our industry in terms of customer service and cost efficiency.
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